Target Audience

For the demographic profile I feel that the audience for this kind of intelligent genre is aimed from 17-27 as I feel that it is a genre where it contains historical context.I think it would appeal to the younger audience because we are including young characters in it, I also feel that it is aimed at both genders.
Using the JICNAR scale I have targeted the social grade of A, B, C1 with a Psycho-graphic group of individualists.

 I find that the noir genre is not as defined as some others such as comedy, western and horror as so this may appeal to a wider range audience.

Our audience will mostly be individualists which shows us they will follow there own style and also be determined to do well in life showing us that they are all unique and inspirational. Having a strong social background, with a lot of self confidence giving us the idea that they have a life of partying, socializing, looking good and doing well in life.

The target audience also has style and has an individuality within fashion having fashion icons such as 'Fearn cotton, Bruno Mars and Pixie Lott.' They will always dress nicely and are well known for having good dress sense, shopping at H&M, Top-man, Top-shop, ASOS and other high branded retailers.

They like attending festivals such as the 'V festival and the big chill' camping in tents but still naturally looking fashionable whilst getting muddy and chilling out with there friends which they love to do. Both male and female prefer to hang out with their friends, as with girls they may either prefer to get all glamorous and go to a party or just have a gathering watching girl films such as 'sex and the city and Bridget Jones.' Whereas the males would either prefer to go out on the pull or just a night in with the lads, a takeaway and watching match of the day or playing x-box.